Company

Built on a decade of clinical innovation

Learn about the story, leadership, and
people behind Florence.
Leadership

Meet the People Behind Florence

Ingolv T. Urnes
CEO
Ingolv T. Urnes
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Michael Hill
CFO
Michael Hill
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Sam Madeley
CTO
Sam Madeley
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Joshua Lowentritt MD FASN FNKF
CMO
Joshua Lowentritt MD FASN FNKF
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Denne Everts RN BSN
COO
Denne Everts RN BSN
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Helen Wright
Finance Director
Helen Wright
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Janhavi Punyarthi, PharmD, MBA
Head of Clinical Communications
Janhavi Punyarthi, PharmD, MBA
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Deanna Allerton LPN
Director of Customer Success, US
Deanna Allerton LPN
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Kylie Dentith
Director of Customer Success, UK
Kylie Dentith
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Our Story

Our timeline

2009
Scotland GPs build validated protocols​
2012
NHS Flo hypertension pilots​
2013
RCT shows improved BP control​
2016
Diabetes, COPD, CHF programs expand​
2019
Cancer and behavioral health programs​
2020
Flo expands during COVID​
2023​
LLM interprets patients’ SMS​
Today
Flo expands in US​

Our vision

Automate care — manage more patients, deliver better outcomes, free up clinical teams.​
Our mission
Florence manages entire patient populations with a fraction of the clinical staff normally required. She delivers everything a care team does — except the physical intervention — more safely, with measurably better outcomes and patient experience, at a scale no human-led service can match.
Frequently Asked Questions

How Florence works

What is Florence?

Florence is a clinically guided SMS care management platform that helps organizations extend care between visits.

How does Florence use AI?

Florence uses intelligent inbound interpretation with clinical governance and escalation controls.

What does implementation look like?

Organizations work with the Florence team to deploy programs, workflows, and reporting aligned to their goals.

Can I see example patient conversations?

Yes. Example SMS conversations and program walkthroughs can be provided during a demo.

How long does onboarding take?

Implementation timelines vary by program scope and integration requirements.

Let's Talk

Want to learn more about Florence?

Schedule a conversation with our team to see how Florence can support your organization.